BECOME
BECOME is a multidisciplinary Hub made up of a staff of psychologists and psychotherapists, doctors and neuroscientists, developers and designers, visual and sound artists and storytellers and is a company that develops new technologies for clinical-health, organisational, sporting, scholastic and wellbeing contexts , enhancing innovative tools such as Virtual Reality and bio/neurosensory.
Courses, Protocols and Apps
Our team creates digital experiences with courses and protocols for mental health, psychological well-being and positive change. Always passionate about research and experimentation, we work to build innovative solutions for psychology and training professionals, through a truly interdisciplinary approach that combines psychology, technology, storytelling and art in a single working group.
Psychotechnologies and Technopathologies
One of our main objectives is to train professionals in the clinical-healthcare, corporate, sports and school fields in the integration of psychotechnological tools into daily practice. At the same time, it is increasingly necessary to inform them of the risks deriving from digital abuse and hyperconnection, preparing them on the impacts on mental health and promoting conscious and responsible use of new technologies.
Research and Institutions
We have entered into scientific agreements with Universities, Research Centers and Scientific Societies, with the aim of providing the professional communities we address with effective technological complements to psychotherapy, psychological support, empowerment and relaxation, through engaging evidence-based apps and experiences , accessible and scalable. Furthermore, BECOME has signed agreements with numerous Territorial Orders and Category Bodies.
Scopes
Life Science, Mental Health, Digital Mental Health, Cyberpsychology, Digital Psychology, Augmented Psychology, Augmented Wellbeing, Digital Therapeutics, Immersive Therapeutics, Digiceutics, Stress Management, Change Management, Soft Skills, Virtual Reality, Augmented Reality, Extended Reality, Metaverse, Digital Supplement, Digital evidence-based design.
Our team
LUCA BERNARDELLI
CEO
Psychologist focused on the study of psychotechnologies, technopathologies and technostress, he specializes in digital mental health and the design of positive technology solutions. He designed and created one of the first Virtual Reality experiences dedicated to stress management , trainer and co-author of the psychological method Augmented Psychology". Speaker at various events dedicated to psychological innovation, he has twenty years of experience in Tech multinationals, he is co-founder of Bowman, a product start-up in the Big Data and Machine Learning fields and founder of the mainstream portal dedicated to memorable and transformative experiences PersonalDreamer.com. He is the author of the book “ Psychological Guide to the Digital Revolution. The dangers of Technopathologies. The opportunities of Psychotechnologies” published by Giunti Psychometrics."
luca.bernardelli@become-hub.com
FRANCESCA SFORZA
Psychological Director
Specialized in psychoanalytic-psychosomatic psychotherapy at the ANEB Institute (National Ecobiopsychology Association), she holds a Master's degree in Schema Therapy. Hypnologist and hypnotherapist, she practices the profession of psychologist and psychotherapist in her studio in Monza . Technical Psychological Consultant in the judicial field, she has recently focused on the treatment of traumatic stress through the level I and II EMDR (Eye Movement Desensitization and Reprocessing) therapeutic approach, and is an expert in Autogenic Training. She is co-author of the psychological method “Augmented Psychology”.
francesca.sforza@become-hub.com
ALBERTO MAGNI
ALBERTO MAGNI
Creative director
Active in the design and creative field since the dawn of computer graphics, he is the founder of Studio 360, a partner company of the largest Italian communication agencies in 3D design for campaigns and projects of primary international brands. Pioneer of 3D printing, he creates unique pieces using the most innovative techniques and the most sophisticated 3D printing machinery. The innate desire for innovation leads him to explore the opportunities of Virtual Reality, a technology that today allows him to create scenarios with infinite narrative and application possibilities.
alberto.magni@become-hub.com
GABRIELE GRAMAGLIA
Educational Director and Corporate Training Manager
Psychologist psychotherapist, he works as a freelancer in a private practice in Legnano and has more than thirty years of experience as a senior communications manager in large companies. He works as a team supervisor in the psychiatric clinics of the ODA Consortium and is co-founder of the Centro La Crescita for the planning of training courses aimed at private individuals, companies and schools. He is the author of the volumes “ Virtual Reality in Psychotherapy – Science or Science Fiction? ” and “ Virtual Communities and Social Networks – Analysis of psycho-social characteristics ”.
gabriele.gramaglia@become-hub.com
SIMONE POLI
SIMONE POLI
Head of Communication and Institutional Relations
With twenty years of management experience in the social enterprise field, he has developed an interest in every sustainable and replicable form of promoting people's well-being. He takes care of and develops institutional relations for various organizations, as Director or member of the supervisory body. With a university education in the humanities and cult of musical material, he combines multidisciplinary experiences focusing on study, research and experimentation in the sound and perceptive field.
simone.poli@become-hub.com
FRANCESCO LO BIANCO
Business Developer
He has been involved in Business Development and Market Access in the Healthcare sector for years, in particular the creation of collaborations, strategic partnerships and corporate business development. He has consolidated experience in e-Health, specifically with psychotechnologies, medical devices and digital therapies (DTx) and is involved in Health Technology Assessment (HTA) for public health. Always active in the professional community of Italian psychologists through his organization " Psicologi Network ", he is also dedicated to health and professional policy.
francesco.lobianco@become-hub.com
CLELIA MALIGHETTI
Scientific Consultant in Applied Research
PhD, Psychologist and psychotherapist trained at the School of Specialization in Constructivist Psychotherapy - Cesipc (Cognitive Psychotherapy Study Center) is an expert in the use of new technologies for the formulation of interventions applied to the clinic, eating disorders, anxiety disorders, depression, discomfort and relational problems, and for research in the analysis of bodily experience, emotions and new media. She is co-author of the book “Psicologia di Instagram”.
Advisor
VALERIO ROSSO
Scientific Consultant in the Psychiatric Field
Doctor-psychiatrist and psychotherapist, he is the largest Italian communicator on the issues of digital psychiatry, with channels followed by thousands of people every day. Expert in the Web and new technologies applied to mental health, he produces weekly video content on his YouTube channel and on his scientific blog. Author of the books “ Psychobiotics ” and “ Rock Psychiatry ”, he carries out daily clinical work at the National Health Service.
DAVIDE BORGHETTI
Scientific Consultant in the Neurological Field
Doctor specialist in Neurology, has gained extensive experience in the field of electrophysiological and magnetic resonance diagnostics. Under the continuous push of an innate curiosity, she has progressively and actively expanded her interests, which range from neuroscience to music, from writing to virtual reality, assimilating and combining elements from apparently distant disciplines with original and sometimes unexpected results. . You wrote the books “ Il Perturbante ” (2016) and “ intelligentIA ” (2022) and, since 2020, you have been part of the Dia.Ri group. Diagnosis and Rehabilitation.
MAURIZIO RABUFFI
Scientific Consultant in the Clinical Field
Psychologist, psychotherapist at the School of Specialization in Brief Psychotherapies with a Strategic Approach of the Institute for the Study of Psychotherapies. Expert in clinical hypnosis, imaginative techniques, mindfulness, EMDR, Schema Therapy, neuro-linguistic programming, psychodrama. He is the author of the book “ Hypnosis in practice. Trance induction and its application in the clinical field and co-author of the psychological method "Augmented Psychology"."
LUCA MORGANTI
Sports Scientific Consultant
"Cognitive-behavioral psychotherapist trained at the School of Cognitive Psychotherapy and Research “Cognitive Studies” in Milan. He uses digital intervention tools such as virtual reality and biofeedback, in particular for the management of stress and psychosomatic disorders, as well as for the definition and application of intervention protocols with athletes and teams. Author of scientific research on the effectiveness of technological interventions in health contexts, promotion of prosocial and sporting behaviors. Teacher of biofeedback and virtual reality courses, he is a contract professor in the department of Human Sciences for Education at the University of Milan-Bicocca and collaborates with the Catholic University of the Sacred Heart as tutor of the Professionalizing Experiences of the degree in “Psychology for well-being: empowerment, rehabilitation and positive technology”.
MARCO PONTIFICALE
Scientific Consultant in the Wellbeing Area
Clinical Psychologist and Cognitive and Constructivist Psychotherapist, in 20 years of clinical practice he has acquired skills in different contexts: interventions based on Mindfulness in stress management, EMDR, psychotraumatology, technological and psychological union in therapy and modern interventions in gaming and digital addiction. During your past academic studies, you have obtained publications in scientific research regarding metacognition and mental representations and their influence in psychopathology. For years he has been interested in exploring the human approach to managing self-wellbeing through expertise in ancient techniques merged with modern tools. He is a technologist who uses biosensors and virtual reality in his professional practice.
GIULIA MARCUCCI
Psychological Consultant in the areas of Technostress and Burnout
Psychologist who deals with work training on the topics of stress and safety at work, she provides psychological consultancy in school settings for children and adolescents. You provide assistance and university training in psychological subjects at the L.U.deS campus. of Lugano. You collaborate on research projects at an Italian and European level with the Catholic University of the Sacred Heart of Milan, as well as being a subject expert for the Social Psychology of Communication course.
FRANCESCO BOCCI
Scientific consultant in the fields of Digital Sexuality and Videogames
Psychologist Psychotherapist specialized in dynamic psychotherapy at the Alfred Adler Institute in Milan. He boasts clinical activity in the community, rehabilitation of psychiatric patients, collaboration with child neuropsychiatry and work with gambling and drug addictions. In parallel with the clinical and psychiatric strand, he is interested in the psychology of digital and video games and conceives, together with a group of professionals, the Video Game Therapy™ approach, based on the clinical, therapeutic and rehabilitative use of video games and virtual reality. He is the editor of the text “Dentro il Videogioco: journey into the psychology of video games and its application areas” and collaborates on the “DAD” (Different Teaching Approaches) project for schools aimed at bringing Gamification to schools.
FABRIZIO DI GIROLAMO
Scientific Consultant for Schools
Clinical psychologist, expert in New Technological Addictions and specialized in Learning Psychopathologies, he is the author of the MBATC (Mindfulness Based Attention Training for Children) method. He has dedicated himself for years to applied scientific research in the clinical field, in particular with regards to cyber addictions, new psychotechnological frontiers and third generation cognitive therapies, he is the author of numerous research posters and several publications in the field of cognitive psychology, mindfulness and neurodevelopmental disorders. He practices his profession in his studio in Marsala .
MARCO SAMMARCO
MARCO SAMMARCO
Scientific Consultant for Virtual Set Design and Imagery
Scientific Consultant for Virtual Set Design and Imagery Psychologist and psychotherapist, expert in hypnosis. In 1974, he began studying meditation, arousal modulation techniques, and the effects of music. From the 1980s, he developed various applications for enhancing human performance while engaged in teaching and research activities at the Department of Psychology of the University “La Sapienza” in Rome. At the same time, he trained with Prof. Ferruccio Antonelli, founder of Sports Psychology in Italy, and began to create imagery sessions with recordings that include voice, breath, natural sounds, and musical background. He later specialized in clinical and developmental hypnosis. His techniques naturally evolved into positive computing interfaced with virtual reality. He is a lecturer, trainer, and author of several ECM Courses, for all healthcare professions, on neuroscience, mindfulness, healing arts, and holistic approach.